United has been flying Team USA to every stop of their Olympic journey for over 35 years. To showcase this partnership we created a snapchat-inspired print campaign featuring Team USA athletes and United employees doing what we all do on a big trip: taking selfies.
The print ran along side the Anthem TV Spot which ran throughout the games.
We also created digital out of home and digital banners.
I worked to create the latest of the United Airlines safety videos. As safety videos become increasingly cinematic, we thought there was no better way to lead up to a United's latest one by teasing it out with a movie style trailer. Forbes and the Chicago Business Journal seemed to like it.
Just like United, the video takes passenger's around the world with the highest caliber of safety. We did our best to pack the 4 minutes and 30 seconds with fun. For a more in depth look at what went into it, take a look at the behind the scenes video we put together.
I worked to help launch United's "flyer friendly" campaign. My team and I have spent part of the past 3 years testing its legs. From the launch to sponsorships to an overall refresh, it's been fun and tons of work. Enjoy!
Out of home print was created to support the launch of Chevron DOERS.