In an effort to engage the Generation Wild community over the winter, we created a children's book starring the brand's beloved character, Wilder. The tale is an account of Wilder's race against the Sun on the shortest day of the year.
The twist was that we asked the Generation Wild social community to write the story with us. Twice a week for a month, parents were prompted to submit their kiddos best ideas for the following chapters. We gave ourselves a day and half to turn around the story and illustrations, ultimately delivering the final chapter on the actual shortest day of the year.
We delivered books in both English and Spanish, animated features across FB, IG and their stories platforms. I don't want to spoil the ending, so see it for yourself on Instagram.
CD: Mike Sukle
CW: Jeff Schuller, Linday Dyer
Producer: Michon Schmidt
Illustrator: Rae Ritchie