To launch a new series of Crossword Scratch games for the Colorado Lottery, we figured there’s no better way to appeal to the player base than speak their language.
Group Creative Director: Shea Tullos
Creative Director: Patrick Campbell
ACD Writer: Andy Bartosch
ACD Art: Rachel Hickey
Production Director: Martha Douglas
Director: Crobin Leo
Editor: Wayde Samuel (11 Dollar Bill)
Color: Herman Nieuwoudt
The Colorado Lottery has dedicated over $4 Billion in proceeds to protecting and preserving Colorado’s parks, trails and open spaces. To celebrate that AND Colorado Lottery Conservation Month, we wanted to show how with each game sold, players become closer to the magic of Colorado’s outdoors.
Group Creative Director: Shea Tullos
Creative Director: Patrick Campbell
ACD Writer: Andy Bartosch
ACD Art: Rachel Hickey
Production Director: Martha Douglas
Director: MAPP
Editor: Wayde Samuel (11 Dollar Bill)
To promote the release of new Power Scratch Offs, we reimagined how powerful a new game feature could be for players, in this life or the next.
Agency: Cactus
Group Creative Director: Shea Tullos
Associate Creative Director: Rachel Hickey
Senior Copywriter: Joey Spearman
Senior Art Director: Spencer Beuerle
Senior Producer: Paul Watson
Director: Greg Popp
Editor: Matt Wade (11 Dollar Bill)
VFX: Dave Mehrman (11 Dollar Bill)
Color: Jonnie Sirotek
Have little monster of your own? Know a few? Yeah you’ll get it - and you’ll be happy to know there’s a solution. Luckily, just 20 minutes outside is the antidote to kid’s monstrous behavior.
United has been flying Team USA to every stop of their Olympic journey for over 35 years. To showcase this partnership we created a snapchat-inspired print campaign featuring Team USA athletes and United employees doing what we all do on a big trip: taking selfies.
The print ran along side our TV Spot which debut during opening ceremonies.
We also created digital out of home and digital banners.
The New Year Starts Now
Having a spectacular garden in the spring requires prep work in the fall. So in the fall, we targeted Irvine Ranch Water District customers via email and social to encourage them to attend a fall garden workshop with one simple message: The New Year Starts Now.
Burt’s Bees is starting to dip their toes into the beauty category. So they needed a new beautiful look and feel across all creative work to elevate the brand as they expand their product offerings. We said goodbye to all of earthy-crunchy-phish thoughts and channeled all the beautiful-clean-bright-fun-natural vibes.
I worked to create the latest of the United Airlines safety videos. As safety videos become increasingly cinematic, we thought there was no better way to lead up to a United's latest one by teasing it out with a movie style trailer. Forbes and the Chicago Business Journal seemed to like it.
Just like United, the video takes passenger's around the world with the highest caliber of safety. We did our best to pack the 4 minutes and 30 seconds with fun. For a more in depth look at what went into it, take a look at the behind the scenes video we put together.
How do you a create a summer campaign that urges kids to play outside amidst a global lockdown?
You call on talented directors who can capture this universal truth from home: kids will always find a way to be wild.
In an effort to engage the Generation Wild community over the winter, we created a children's book starring the brand's beloved character, Wilder. The tale is an account of Wilder's race against the Sun on the shortest day of the year.
The twist was that we asked the Generation Wild social community to write the story with us. Twice a week for a month, parents were prompted to submit their kiddos best ideas for the following chapters. We gave ourselves a day and half to turn around the story and illustrations, ultimately delivering the final chapter on the actual shortest day of the year.
We delivered books in both English and Spanish, animated features across FB, IG and their stories platforms. I don't want to spoil the ending, so see it for yourself on Instagram.
CD: Mike Sukle
CW: Jeff Schuller, Linday Dyer
Producer: Michon Schmidt
Illustrator: Rae Ritchie
I worked to help launch United's "flyer friendly" campaign. My team and I spent the greater part of 3 years testing and rebuilding its legs. From the launch to sponsorships to an overall refresh, it was a fun and challenging way to “cut my teeth”.
Newark Airport, also known as EWR is United's New York City hub. The challenge was to encourage New Yorkers to choose EWR while giving a nod to what makes it better. It's closer, faster to get to and with recent upgrades, better than ever before.
This was a fun project where design and writing met in the middle. After a few more projects like this, I might start calling myself a writer.
